Witnesses participation from more than 50 brands and more than 1,500 attendees

MUMBAI: Godrej L’Affaire, a curated experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies, concluded its sixth edition with a spectacular showcase of ‘All Things Goodness’. With more than 1,500 people including several prominent personalities attending Godrej L’Affaire 2024, more than 50 brands came together to create memorable experiences.

Presented by HSBC India, the Godrej L’Affaire’s three-pronged mission of crafting hyper-immersive experiences, building a community of lifestyle enthusiasts, and weaving a robust digital safety net for all the participating brands surpassed expectations, offering attendees a truly unforgettable experience.

From the moment guests stepped through the beautiful arch gate, the essence of ‘Goodness of Lifestyle’ enveloped them, symbolizing a holistic approach to living. The event was meticulously mapped across eight zones, each representing a facet of L’Affaire – Lifestyle, Awareness, Fashion, Flavour, Artistry, Innovation, Rejuvenation, and Environment — and offered a journey of discovery and delight.

Attendees were treated to a virtual walkthrough of the event beforehand, courtesy of a distinctive microsite, providing insights into the goodness factor and a glimpse of what awaited them. The microsite, which went live 4-5 days before the event, served as a prelude to the immersive experience that awaited guests.

The evening’s highlight was an exclusive fashion show by Malaika Arora, showcasing her flagship brand – The Label Life. Marking a smashing debut for the brand’s collection on the runway, Malaika showcased Spring Summer 2024 collection centered around iconic Picnic, Party, Home, and Office looks. Attendees were also treated to an electric performance by the band – The Bartender, the brainchild of Mikey McCleary – award-winning songwriter, composer, and producer. Featuring Shalmali Kolghade, Medha Sahi, and Kaprila Keishing, their eclectic mix of music sensibilities set the tone for an evening of entertainment and enlightenment.

Thrilled with the success of Godrej L’Affaire 2024, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries Limited and Associate Companies, said, “The sixth edition of Godrej L’Affaire has been an exceptional journey, showcasing our commitment to crafting personalized, immersive, and authentic experiences for consumers. ‘All Things Goodness’ served as the guiding theme this year underscoring the significance of deliberate good choices and positive contributions to society. We are happy to have created an unforgettable affair that celebrates lifestyle in its truest essence and look forward to the seventh edition next year!”

Sharing his thoughts on the collaboration, Jaswinder Sodhi, Head of Customers Propositions, Digital & Marketing,  HSBC India, conveyed, “Having followed the journey of Godrej L’Affaire for quite some time, I was genuinely impressed to witness the vibrant lifestyle community come together and celebrate the essence of goodness. Our collaboration with Godrej L’Affaire perfectly aligns with HSBC India’s commitment to fostering genuine connections and trust with our customers. Through this immersive experience, we treated the attendees to a unique and enriching lifestyle encounter.”

Food enthusiasts were delighted with the unveiling of the 7th edition of the Godrej Food Trends Report (GFTR), exploring the theme of “Provenance,” shedding light on Indian cuisine and its origins, exploring the intrinsic link between ingredients, regional specialties, and traditional practices. With insights from over 190 experts, including chefs, bloggers, and food producers, GFTR 2024 sheds light on the rich tapestry of India’s culinary heritage.

The evening also witnessed the felicitation of the top 25 content creators chosen through the premier influencer hunt Godrej L’Affaire Select. This program scouted a pool of over 10,000 participants spanning 200 cities, towns, and villages across India. Mentored by internet sensation Ranveer Allahbadia, popularly known as Beer Biceps, the winners were honored and welcomed into the exclusive Godrej L’Affaire Select creators’ group.

For the soirée, the other experience partners were MyGlamm, Freedom Tree, Cinthol, Godrej Magic, Goodknight, HIT, Godrej Expert, Godrej Professional, Park Avenue Perfumes, Kama Sutra, Godrej Combine, Godrej Rashinban, Godrej Oil Palm (Samadhan), Godrej aer, The Woman’s Company, Godrej Capital and Godrej Properties.

Godrej Jersey, Dubai Energy Drink, and Cancro were the Hydration Partners while the Gourmet Partners were Godrej Yummiez, Baskin Robbins, Godrej Real Good Chicken, SMOOR, Elior, Thaiji Gold, Bombay Island, Ishaara, Eight. Carlsberg Smooth Soda was the Celebration Partner for Godrej L’Affaire 2024.

Taj The Trees was the Hospitality Partner; Uber India was the Exclusive Mobility Partner and Skrap was the Zero Waste Partner.

The Bartender was the Entertainment Partner for the evening and the Communication Partners were Communicate India, Agency09, MSL, and Mondial Communications.

The Outreach Partners were Monk-E, Shilpa Chawla, Urban Eye, Woodpecker Media, 11 Eleven Communications, Sara Khan, and Smalltown Dreams Entertainment.

Sparkle Gift Card was the Goodness Partner for the soirée while &media was the Content Partner.

With Woot Luxe being the Event Partner, 94.3 Radio One was the Radio Partner and Bright Outdoor Media Ltd was the OOH Partner for Godrej L’Affaire 2024.

As Godrej L’Affaire’24 concludes, the momentum generated, and the meaningful connections forged testify to its enduring impact. Godrej Industries Limited and Associate Companies remain committed to nurturing emerging talent, fostering meaningful conversations, and redefining the future of lifestyle, beauty, travel, wellness, fashion, and food.

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• Signs an MoU with Vishwakarma Institute of Information Technology (VIIT) Pune
• Civil Engineering students to undergo 200 hours of practical on-site training.

PUNE: In an endeavor to create skilled Civil Engineers, CREDAI Pune Metro signed an MoU with Vishwakarma Institute of Information Technology (VIIT) Pune. To make them industry-ready, CREDAI will be working towards imparting the students with skill-based practical and on-site training.  The MOU was signed by Ranjit Naiknavare – President of CREDAI Pune Metro and Bharat Agarwal- Managing Trustee of VIIT Pune at CREDAI Pune Metro office, Nucleus Mall, Camp, Pune. The initiative is jointly undertaken by CREDAI Pune Metro, the Team of CREDAI Kushal, led by Kapil Trimal.

Speaking during the signing of the MOU, Ranjit Naiknavare said, ” The real estate sector in Pune has been on the rise for the last few years and we see the trend continuing for years to come. To be able to cater to this rise, we need skilled industry-ready engineers. Pune produces several Civil Engineers however, they are not well versed with the practical skills required to work on a project site, despite some of them undertaking internships.”

“To bridge this industry-academia gap, we have created this unique upskilling program to provide the Civil Engineering students of VIIT-Pune a 360-degree comprehensive training program aimed at providing practical skills required for on-the-job implementation. We are glad to have signed an MOU to this effect with a prestigious institute like VIIT Pune.”

“Under the MOU, civil engineering students will be able to get hands-on training from the first year of the degree. The training program can be completed by students in 5 semesters. It will involve 200 hours of onsite training wherein CREDAI team members will impart comprehensive knowledge covering all practical aspects of working on a construction site.” he added further.

Expressing his joy about associating with CREDAI, Bharat Agarwal said, “There has been a lot of talk over the need for industry and academia to work together, but no one has implemented the same in Civil Engineering. This is the first such attempt in the country and we are happy to associate with CREDAI to take this forward as the onsite practical training for Civil Engineering students is crucial for their future and the progress of the real estate sector as well”.

Adding further he said, “We believe this initiative will create an ecosystem that accommodates innovators as their theoretical knowledge will be complemented with onsite skill development. The mark sheets of students will also have a mention of the completion of the training.”

CREDAI Pune Metro Secretary Ashwin Trimal, Convenor Public Relations Kapil Gandhi, CREDAI Kushal Joint Secretary Sameer Belwalkar, CREDAI Member Milind Talathi, CREDAI Kushal Program Coordinator Kapil Trimal, CREDAI Pune Metro Director General Dr. D. K. Abhyankar, CREDAI Pune Metro General Manager to Urmila Julka, Director of VIIT-Pune Dr. Vivek Deshpande, Director of Corporate Relations Department, VIIT-Pune Dr Atul Kulkarni, Head of Civil Engineering Department, VIIT-Pune Dr. Srikant Shinde, Assistant Professor of VIIT-Pune Dr. Archana Tanawade and other dignitaries were also present on the occasion.

CREDAI Kushal is an important initiative working relentlessly for the past 12 years to provide skill development workshops for construction workers.  Along with these, CREDAI Kushal also addresses issues relating to the welfare and healthcare of construction workers, the education of their children, providing crèche facilities, and so on.

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School to focus on interactive and immersive Learning catering to the age group of 3 to 16 years

PUNE: Expanding the reach of the micro-schooling concept in India, Dreamtime Learning Hub is set to add another micro-schooling hub in one of the largest IT cities, Pune. Located at Kalyani Nagar, a prime residential and commercial hub in eastern Pune, the hub aims to provide an interactive and immersive learning experience. The hub is partnered with Goenka Education and named Goenka Education’s Dreamtime Learning Hub.  It is aesthetically designed and offers learning experiences with a perfect blend of cutting-edge technology.

The company launched its first micro-school in Hyderabad in March 2023 and within one year, it received a favorable response from parents and students across the city.

Micro-schooling is a community-based concept that exclusively focuses on hyper-personalized curriculum and is also becoming an emerging trend in the Indian market. Many parents, such as kids from affluent families, HNIs, or the entertainment industry, are shifting to micro-schooling due to its flexibility, personalized learning, and competitive costs compared to traditional schools. It is also driven by a growing demand for flexible education options and has a smaller student-teacher ratio.

Lina Ashar, Founder of Dreamtime Learning Hub, said, “We are excited to expand and open our first micro-schooling hub in Pune, following the success of our hub in Hyderabad. It is exciting to see the adoption of personalized learning among parents compared to the traditional model. This huge transition has been phenomenal over the past year, and our positive response in Hyderabad increased our pace to strengthen our presence in other major cities. We have observed a huge population of nuclear families in the city, and it is a challenge for every parent to balance between their work life and their child’s education. To help them meet the gap, our micro-schooling hub will prove to be a one-of-a-kind school focusing on personalized learning.  With this, we aim to emphasize the importance of a hyper-personalized curriculum and believe education should be a life-changing experience for every kid.”

The first microschooling hub in Pune provides tech-enabled experiential learning for learners aged 3 to 16 years old. It also brings an exclusive community of 180 learners who can co-create and learn alongside the child in an experiential, engaging, and collaborative environment. The hub also adopts a collaborative approach and focuses on social-emotional learning.

Sudhir Chandra Goenka, Chairman of Goenka Global Education said, “I am proud to foster a strong association with Ms Lina Ashar and drive her legacy and her dream project to new heights. Creating a distinctive path for young minds, she has dedicatedly worked hard to transform the concept of learning and teaching methodology. We have been continuously thriving in our presence in the education segment, and over the years, we have built a learning community that inspires children. This partnership will add our recognition in society and expand the image of Ms Lina Ashar as an industry expert in hyper-personalised learning”.

Giving a wider realm to personalized learning, Dreamtime Learning Hub offers exceptional facilities that cater to the diverse learning needs of students. The facilities include the community hub, studio space, drone, robotic space, learning hub, tree house, animal petting corner, and more, providing learners with opportunities that promote academic and personal growth.

With these best-in-class facilities, Dreamtime Learning Hub paved the way for future expansion. Hence, the company aims to replicate its model in other academic hubs such as Bangalore, Chennai, and Delhi.

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PUNE: Aprilia, a renowned manufacturer of high-performance motorcycles, has officially launched its extensive superbike portfolio in the Indian market, marking a significant moment for superbike enthusiasts in the country.  The company also announced the appointment of John Abraham, a motorcycle aficionado himself, as its brand ambassador to spearhead this exciting initiative.

This launch represents a major expansion for Aprilia in India, offering a comprehensive range of superbikes to cater to diverse riding preferences.  From the track-oriented RSV4 Factory to the versatile Tuareg 660, every rider is assured of finding a perfect match.  All these superbikes, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India, embody the legendary Aprilia spirit – a unique blend of cutting-edge technology, captivating design, and a relentless pursuit of exhilarating performance. 

A Quartet of Unforgettable Machines

• RSV4 Factory:  This is not merely a motorcycle; it’s a track-focused machine meticulously crafted for superior speed. Aerodynamic lines precisely cut through the air, while the powerful V4 engine unleashes unparalleled power. Every twist of the throttle grants access to the exclusive club of riders who chase ultimate velocity.
• RS660:  This offering presents a perfect harmony of sportiness and contemporary design.  The RS660 is not only aesthetically stunning but also a thrill machine built for everyday riding. Aprilia’s rich racing heritage is woven into its DNA, translating racetrack knowledge into an unforgettable street experience.
• Tuono 660:  The Tuono 660 is a powerful machine disguised for urban riding.  Fully adjustable suspension and exceptional power allow you to conquer any cityscape with unmatched performance. It’s a motorcycle that begs to be unleashed on the urban jungle.
• Tuareg 660:  The call of adventure is undeniable, and the Tuareg 660 answers it with aplomb. This robust machine devours any terrain with ease, from twisting mountain trails to sandy deserts. Adventure enthusiasts will find a perfect partner in the Tuareg, a machine that’s as comfortable exploring uncharted territories as it is commanding respect on the road.

John Abraham Joins Aprilia as Brand Ambassador

Aprilia India is proud to welcome John Abraham, a dedicated Aprilia fan, as its brand ambassador.  This partnership is more than just a celebrity endorsement; it represents the ideal synergy that Aprilia was searching for. Abraham’s passion for high-performance motorcycles perfectly aligns with Aprilia’s racing heritage and legacy. He resonates with India’s thriving community of performance biking enthusiasts.  He’s not just a brand ambassador; he’s a true fan, a rider who embodies the spirit of Aprilia.

John Abraham, while unveiling Aprilia’s performance portfolio, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I connect with the Aprilia brand, which embodies passion, performance, and style. I am honored to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

Diego Graffi, Chairman and MD, of Piaggio Vehicles Pvt. Ltd., commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

He further added, “Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfill the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders.”

Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia’s brand ambassador marks a significant chapter in our brand journey.  John’s genuine passion for motorcycling resonates deeply with our discerning customers and John’s influence will be instrumental in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”

Aprilia’s Commitment to Customer Experience

Aprilia is actively expanding its touchpoints across India. Through its flagship Motoplex stores, Aprilia offers a curated customer experience and seamless after-sales service. By the end of FY Q1 2024, we aim to have approximately 10 Motoplex showrooms operational across major Indian cities like Bangalore, Delhi, Pune, Chandigarh, Surat, Jaipur, and Mumbai. Most of these are already welcoming riders, with a few more opening by the end of April 2024.

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• Ducati inaugurates its participation in Milan Design Week 2024 with a private event at the Leonardo da Vinci National Science and Technology Museum
• The design process through which Ducati motorcycles are created is illustrated in an exhibition in seven stages: a magical combination of beauty and high-end technology, performance and emotions
• The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” will be open to the public until Sunday 21 April in the context of the Fuorisalone

NEW DELHI: On the evening of Monday 15 April, with a private event attended by over 300 people, Ducati inaugurated its participation in the 2024 edition of the Milan Design Week, the most important moment of the year for the world of design at an international level.

The Bologna-based motorcycle manufacturer fits perfectly into the context of the Fuorisalone with the exhibition “Forma – Feelings designed by Ducati in Borgo Panigale”, set up in a place in line with the values of the brand, the Leonardo da Vinci National Science and Technology Museum. The exhibition was created to accompany visitors in the discovery of the design process through which all Ducati motorcycles are created: a magical combination of beauty and high-end technology, performance and emotions, in which form and function work in symbiosis.

Andrea Ferraresi, Director of Strategy & Centro Stile Ducati: “In Ducati, we consider style and love for beauty as fundamental elements to create emotions and experiences capable of going beyond the pleasure of riding. Our “Reduce to the Max” design vision provides a symbiotic integration between form and function, in which each element is essential and the superfluous has no space. To bring our style principles to Milan Design Week is perfectly aligned with our Company strategy and gives further value to our approach to design.“

The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” is structured through a journey in seven stages, which represent the fundamental steps using which the designers of the Centro Stile Ducati and the engineers of the R&D department transform the idea of a motorcycle into a true work of art. The Ducati model used to describe this process is the supersports bike par excellence in the Borgo Panigale range: the Panigale V4.

The immersive itinerary of the exhibition opens with a space dedicated to the “Brief”, the document that provides the designers with the general guidelines with which to begin the stylistic creation of each motorcycle. The following “Analysis & Concepts” phase is a flow of research in which the designer’s thoughts range between art, music, places, colors, and shapes, composing a mood board from which the personality and character of each new Ducati model are born. The third step of the exhibition is dedicated to the “Sketches “, how the Ducati designers put all their ideas on paper. The most effective proposals are then materialized in 3D CAD models which allow the creation of the first physical models, the so-called “Proportion Models”, from which the best solution is selected. Having reached this point, the next three steps lead to the actual birth of a new Ducati motorcycle, through the “Clay Model”, a 1:1 scale model refined by hand like a real sculpture using highly mouldable synthetic clay, the “Master Model”, a resin model that allows you to perfectly highlight the lines and surfaces and evaluate any refinements, to then arrive at the “Clinic Model”, which is a faithful representation of the final product (painting included) as well as the final step before going into production.

The narrative of this process in seven stages within “Forma – Feelings designed by Ducati in Borgo Panigale” is constructed in such a way as to be fascinating and involving. It allows the public to access never-before-seen content made available by the Centro Stile Ducati and speak directly with the designers present. Furthermore, at the exit of the exhibition, visitors will be able to enjoy a display with six motorcycles from the Panigale family: Panigale V4 Bautista 2023 World Champion Replica, Panigale V4 Bezzecchi 2023 Racing Replica, Panigale V4 SP2, Panigale V4 R and Panigale V2, as well as a Panigale V4 S with which to experience the thrill of stepping onto a Ducati.

The exhibition will be open to the public from 16 to 21 April at the following times: Tuesday 16, Wednesday 17 and Thursday 18 April from 10.00 to 20.00, Friday 19, Saturday 20 and Sunday 21 April from 10.00 to 21.00. The entrance to the area of the Leonardo da Vinci National Science and Technology Museum dedicated to the exhibition is in Via Olona, 6 bis.

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PUNE: IBISA, a leading Insurtech pioneer headquartered in Luxembourg, proudly announces the launch of its latest innovation – the Heat Stress Solution. This groundbreaking advancement in climate-risk insurance underscores IBISA’s commitment to addressing critical challenges faced by the dairy industry.

In response to the significant decline in milk yield, estimated at 30-35% during severe heat waves, IBISA’s Heat Stress Solution utilizes advanced climate metrics and satellite technology to provide vital protection for dairy farmers. By offering compensation for revenue losses incurred due to heat stress, this unique solution serves as a lifeline for dairy farmers across India.

Since its introduction in 2024, the Heat Stress Solution has already safeguarded over 100,000 livestock within a mere fortnight, spanning 14 districts in Kerala. Notable beneficiaries include farmers associated with the Trivandrum, Malabar, and Ernakulam Regional Co-operative Milk Producers’ Unions (TRCMPU, MRCMPU, and ERCMPU respectively).

Furthermore, the product is currently operational in select districts of Maharashtra, Uttar Pradesh, Madhya Pradesh, Rajasthan, and Gujarat. IBISA anticipates expanding its reach in the coming months through collaborations with multiple milk unions and key partners within the dairy value chain. Strategic partnerships with Dehaat, a leading Agritech firm, and Behtar Zindagi, an online agri marketplace platform provider, further enhance the product’s accessibility and impact.

IBISA’s expertise in developing, distributing, and overseeing effective climate insurance solutions is unparalleled. As an Insurtech firm, IBISA collaborates with local insurers, providing comprehensive support in insurance risk modeling, design, assessment, and technological infrastructure, ultimately enabling insurers to underwrite and deliver tailored insurance products efficiently.

“Identifying and addressing a critical necessity, we’ve brought to the fore an insurance model that is not just accessible but also comprehensible to our clients,” remarks Balachandran MK, IBISA’s Head of Growth for Asia. “The surge in our solution’s adoption is a clear indicator of the heightened awareness and demand for such protective measures amidst climatic adversities.”

Recognizing the impact of climate change on various sectors, IBISA is committed to addressing insurance gaps in the poultry industry as well. Through strategic collaborations and grassroots awareness initiatives, IBISA aims to redefine India’s agri-insurance landscape, empowering farmers and enterprises to navigate climate uncertainties effectively.

As pioneers in climate-focused Insurtech, IBISA’s approach emphasizes innovative tech applications and simplicity, fostering sustainability and agricultural security for the future.

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PUNE: Mahaveer Enterprises (Sachin Changedia), official distributors of KSB Pumps, organized a conference of associate dealers at Hotel Pride recently. The conference was convened to give detailed information about the company and its range of pumps for agriculture and domestic use.

E Kishor, General Manager (West) of KSB Pumps said the company has been doing business in 150 countries across the world. “We always strive to understand the needs and aspirations of customers by interacting with our channel partners and try to address such needs and aspirations. KSB started its business in 1871 in Germany and has now completed 150 years. Our Research Centre and Development Department is always busy developing new products and solutions for the changing needs of the customers.

He added that the company has launched in the domestic market 2 HP Single Phase Open Well Submersible and 1 HP, 1.5 HP, and 2 HP three phase open well submersible pumps as well as 1 HP, 1.5 HP, and 2 HP three phase centrifugal monoblock pumps. These pumps are used in water fountains, watering gardens, and filling water for home use.

Deputy manager Mr Shrikant Madekar gave information about the company’s products. At the conference 10 dealers received appreciation and they were felicitated by the senior management of the company.

The company also launched a new range of agri and domestic pumps at the conference. Abhishek Tripathi, Regional Manager of the company, Omkar Kulkarni, Area Sales Engineer, Sachin Changedia, and Lalit Lunia of Mahaveer Enterprises were present for the conference.

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• Nearly 30% of the Indian population is suffering from knee-related issues
• With a success rate of 98%, the robotic-assisted surgeries result in longer-lasting joint replacements
• With advanced robotic technology, patients can now avail of partial knee replacement surgeries over traditional surgeries

PUNE: Manipal Hospital, Kharadi welcomes the legendary Indian cricket team captain, fitness enthusiast, and recipient of Padma Bhushan Shri Kapil Dev, today to introduce cutting-edge robotic technology for advanced orthopedic surgeries. This technology aims to improve knee replacement and joint treatment with robotic-assisted surgeries in Pune and nearby cities.

Over the last five years, there has been a significant increase in the number of joint replacement surgeries in India. Surgeons across the country have witnessed more than 2.5 lakh patients undergo knee replacement surgeries every year, and the number has increased manifold in recent years. In a few years, Manipal Hospital Kharadi has observed an increase in knee replacement surgeries. With newer and more advanced technology in India, people with total knee replacement can start to walk as early as six hours after the surgery. The evolution in orthopedic treatment and the introduction of robotic-assisted orthopedic surgeries have minimized the risks associated with knee replacement. Robotic-assisted surgeries are advanced medical procedures performed using robotic devices guided by a surgeon. These procedures help surgeons perform complex surgeries with precision instruments and advanced systems, less bleeding reduced recovery time.

Unveiling the advanced robotic technology, veteran Indian cricketer Kapil Dev said, “I would like to congratulate Manipal Hospital Kharadi for introducing the new and advanced robotic technology for joint replacement. In cricket, we constantly strive to improve our equipment and techniques for better performance. Similarly, the advancement in healthcare, one of which is robotic-assisted surgery, has improved the treatment options for people suffering from orthopedic problems. As a sportsman, I understand the impact of joint injuries and the importance of faster recovery and this new robotic technology at Manipal Hospital is a game-changer in orthopedic treatment options available in the city. It offers faster recovery, less pain, and a quicker return to an active lifestyle.”

Emphasizing the need for robotic surgery, Dr. Sinukumar Bhaskaran, Adult Joint Replacement & Reconstruction and Robotic Arthroplasty (Hip & Knee), Manipal Hospital, Kharadi, Pune said, “Our focus is on improving patient outcomes, and this robotic technology is a step towards offering quality orthopedic treatment. Robotic-assisted surgery is not only beneficial for the doctors performing complex surgeries but also for the patient by offering faster recoveries and reduced pain improving the quality-of-life post-surgery. The new system allows personalized 3D CT scans, delivering sub-millimeter accuracy and enhanced safety with real-time bone movement monitoring for more precise implant surgery and reduced risk of infection. With a success rate of 98%, this meticulous precision results in longer-lasting joint replacements, reducing the need for costly and invasive revision surgeries. Using this technology and our unique clinical pathways, our hospital can offer patients fast-track knee surgery where the patients can go home within 24 hours.

Speaking at the event Parmeswar Das, Director, of Manipal Hospital, Kharadi said, “Clinical Excellence and patient centricity is at the heart of all we do at Manipal Hospital, Kharadi. We are committed to providing our patients with access to the latest advancements in healthcare technology. The addition of this advanced robotic technology has ushered in a new era of orthopedic surgery that places a premium on accuracy, safety, and better patient results. This innovative technology allows us to offer our patients a minimally invasive procedure with the potential for faster recovery times, improved precision, and ultimately, a better quality of life.”

As a leader in patient-centric care, Manipal Hospital, Kharadi constantly thrives to offer patients access to the latest advancements in healthcare technology and the addition of this advanced robotic technology is yet another step towards it. With its ultra-modern, Hi-tech robotic equipment and facilities, along with an experienced medical team, the hospital will continue to ensure patient satisfaction and provide the best possible care.

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Attractive offers on a wide range of furniture curated for the modern Indian home

• Link 1: Godrej Interio | Summer Vibe Sale | Range of kitchens
• Link 2: Godrej Interio | Summer Vibe Sale | Wide range of furniture
• Link 3: Godrej Interio | Summer Vibe Sale | Furniture Inspiration

MUMBAI: Each customer has distinctive preferences shaped by their personal style and specific needs which also resonate in their choices of furniture. This has been beautifully captured in the newly launched campaign “Summer Vibe Sale” by Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group. The series of three films captures Godrej Interio’s wide range of aesthetically designed furniture crafted to suit the needs of modern Indian families, their dynamics, lifestyle and aspirations, showcasing stories about tailored solutions for personal spaces.

The first film focuses on how consumers today find inspiration everywhere around them including social media and magazines; it showcases a young couple capturing snapshots of furniture inspirations. This journey transitions into them visiting the store, illustrating the seamless fusion of imagination and reality – ‘If it’s on your mind, you will get it at the Godrej Interio store’. The second film provides audiences with a glimpse of the abundant choices and personalization options available for a sofa at Godrej Interio. From multiple fabric options to various designs and layout choices, customers can choose sofas to suit their preferences. Lastly, the third film invites viewers into the heart of the home – the kitchen. Through a charming vignette, a couple’s playful banter over breakfast leads them to the Godrej Interio Kitchen Gallery, where they discover the perfect blend of functionality and aesthetics tailored to their tastes and needs.

Speaking about the films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, “Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalization. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customization possibilities for each component to the consumers. Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colors to the material of the furniture. At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.” 

Ayan Chakraborty, Executive Vice President & General Manager, of Contract Mumbai, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas, and other furniture in a series of 3 films. The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colors, and configurations delivers on this mindset quite seamlessly.”

The brand has attractive schemes offering 35% off on their range of furniture. The campaign consists of 3 videos and will be available in 5 regional languages – Telugu, Kannada, Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will be promoted on YouTube and the brand’s social media platforms.

Credits:

• Client: Godrej Interio
• Creative agency: Contract Advertising
• Agency Team:
• Rohit Srivastava, CSO
• Ayan Chakraborty, EVP & GM
• Rahul Ghosh, SVP & ECD
• Venkateshwaran Venkatrman, VP – Account Management
• Rainna Boothello, Group Account Director
• Namrata Wahi, Account Manager
• Iksha Sinha, Senior Account Executive
• Sagar Chhabria, VP & Senior CD – Art
• Parul Chugh, ACD – Copy
• Sameer Chavan, ACD – Art
• Akshay Kamble, Senior Manager – Films
• Production house:
• Sankat Mochan Films
• Director: Sanket Pathare

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In an era where the pursuit of comfort seems to be at an all-time high, the question arises: Does achieving comfort necessarily require a hefty financial investment? This article delves into the nuances of comfort, examining whether it’s possible to attain without significantly denting one’s finances.

Understanding Comfort

Comfort is a subjective experience, influenced by individual preferences, needs, and situations. It encompasses physical well-being, mental ease, and emotional peace. For some, comfort might mean living in a well-furnished home, while for others, it could be as simple as having the time to read a favorite book. Understanding this subjectivity is crucial in assessing the true cost of comfort.

The Role of Technology in Providing Affordable Comfort

Technology has played a pivotal role in democratizing access to comfort. Innovations such as smart home devices, efficient heating and cooling systems, and ergonomic furniture have made comfortable living more accessible and affordable. Additionally, the internet provides endless resources for DIY solutions to improve one’s living space without necessitating a 5000 loan. This democratization challenges the notion that comfort must invariably come with a high price tag.

Evaluating the Cost of Comfort in Travel

Travel is another domain where the cost of comfort is often debated. Traditionally, comfortable travel was synonymous with luxury accommodations and first-class flights. However, the rise of sharing economy platforms like Airbnb and budget airlines has shown that comfort can be experienced even when traveling on a budget. It’s more about the choices and compromises individuals are willing to make rather than the amount spent.

Psychological Comfort: A Matter of Perspective

Comfort is not only physical but also psychological. The peace of mind that comes from financial security, meaningful relationships, and personal fulfillment contributes significantly to one’s overall sense of comfort. Investing in experiences, education, and personal growth can provide a profound sense of comfort that far outweighs material comforts. This perspective shifts the focus from external acquisitions to internal well-being as a source of comfort.

Sustainable Comfort: A Long-term Investment

Investing in sustainable options for comfort, such as renewable energy sources, high-quality durable goods, and eco-friendly materials, can offer long-term savings and environmental benefits. While the initial cost may be higher, the long-term savings and positive environmental impact provide a different dimension to the cost of comfort, emphasizing value over expense.

In sum, comfort does not necessarily need to be expensive. The evolution of technology, the sharing economy, and a shift in consumer values towards sustainability and psychological well-being have all contributed to a broader understanding of comfort. It’s about making informed choices that align with personal values and long-term goals rather than conforming to a conventional, often costly, notion of comfort. As society continues to evolve, finding comfort in simple, sustainable, and meaningful ways becomes not only possible but increasingly desirable.

Photo by Pixabay: https://www.pexels.com/photo/two-pillows-on-white-leather-fainting-couch-276534/

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